Mobile friendly websites revolution
Since nobody likes browsing a desktop website on their smartphone, mobile versions of websites, specifically designed for handheld devices, were created. Research on mobile website usability shows that mobile-optimized websites significantly improve user experience. A mobile website puts you in a position to stand out among competitors - if your website doesn't look good on a smartphone users will move on to one that does. A mobile website ensures that you - not your competitors - capture visitor attention. Apart from being just an incredible convenience for the user it also provides a handful of technical advantages. Mobile websites are specifically designed for mobile standards and optimal download speed which decreases loading time along with data usage.
What’s most important mobile website provides improved rankings on mobile-friendly search engines such as Google and Yahoo placing your website higher and making it easier to find. Since April 1, 2015 Google adjusts the order in which it is displaying search results by ranking mobile-friendly sites higher. Their goal is to make it easier for mobile users to get relevant, high quality search results optimized for their devices.
Already more than 52% of total internet usage happens on mobile devices and the number keeps growing. In 2017 it is said to rise to as much as 63%. You cannot ignore such immense number of viewers. Long story short: A mobile version of your site is a must.
If you don’t know whether your site is mobile-friendly or not fear not! There is a quick way to check that:
- Go to: https://www.google.com/webmasters/tools/mobile-friendly/
- Enter the address of your website (e.g. “google.com”).
- Press ANALYZE button.
If the tool says your page is not mobile friendly - contact us and we will be glad to help you fix that.
Newest trends in SEO (Search Engine Optimization)
As 2016 comes to an end we can tell there have been many noticeable new trends in SEO. As percentage of mobile web users crossed the 50% mark and keeps growing, the search engines completely shifted their interest from desktop to mobile users. That is greatly reflected in the way they rank pages.
1. Video content has become the most significant factor when it comes to ranking and has a bigger potential for virility than any other type of content. In fact, if you aren’t using video content on your product pages and in your company blog, you’re already behind the times. Video content is only going to become more popular, so get moving.
2. Mobile optimization. While that was enough to stand out is the search world not so long ago, now it has become common and a must-have as long as you want your website to stay visible. This aspect is so important to Google that it is said that in 2017 in order to maintain their position websites will need to meet the newest AMP standard which Google is working on. An AMP website is a next level of a mobile website. One of numerous amenities it can provide is e.g. allowing users to reach crucial information from your website without even visiting it.
3. Local results. Local SEO has undergone a handful of overhauls in the past few years, and it’s likely that new technologies (like wearable tech) will increase the importance of local results even further.
4. Share ability. With an escalating importance of social media, search engines started taking greater interest in ‘shares’ and ‘likes’ the website receives. One of the best ways to generate more visibility is to have your users share your products. Have them share reviews. Keep them engaged with social opportunities throughout your site, and your visibility across search engines and social media channels will thrive.
5. Voice search/digital assistant. As Google’s philosophy is making surfing the web on mobile devices as easy as possible voice search makes a significant difference when it comes to ranking websites. More and more people rely on voice search, and every major tech company seems to have their own digital assistant. That’s some bigger arsenal and not really something you can adjust in couple minutes or even days but definitely worth mentioning since it greatly increases site visibility.
Remember the rules keep changing and keeping an eye on what plays the key role in placing your website high in search results is crucial to maintain visible in The Web.
Choosing the right CMS
CMS lets you upload and manage the content for your website. No matter the size or type of your business, a CMS has become almost indispensable. It operates on the backend of your website, allowing you to manage the content and other facets of your website. This is a backbone of a website and you may imagine it’s crucial to be using the best one. There are numerous CMS platforms so in this article we will present only a few of the most widely used.
The most popular among all CMS platforms is WordPress. While it may have started only as a blogging platform, WordPress is chosen by nearly 60 percent of websites that use a CMS. Major Websites that use WordPress include The New Yorker, Best Buy and Xerox. Flexibility of tools with an easy-to-use interface is the reasons why it’s so commonly used. WordPress is open source, which means that you don't need to purchase a license to operate it. In addition, open source software is constantly being enhanced by a community of contributors, including web developers, who create plug-ins and themes for the software. This makes it a good choice regardless of whether or not you know how to code or have a web developer or a team of developers. The software can be always customized to fit your needs.
Having an online store means that standard CMS platforms may not satisfy your needs. While most of CMS platforms provide ecommerce plugins there are just purely smarter solutions. There are platforms which are created strictly for online stores. A popular choice for that type of systems is Magento. It’s an open source Ecommerce platform that is owned by eBay. It is now available in two guises: a free Magento Community Edition and a paid Magento Enterprise Edition. The Community Edition allows you to build an online store using plug-ins from other developers while allowing for unlimited customization with your own code. It’s powerful and constantly being developed and improved by a wide community. The Enterprise Addition involves a paid subscription and is geared towards larger organizations that require a bespoke Ecommerce content management system. Like many CMS options, Magento allows users to choose from a range of themes which can then be customized to deliver the functionality and visual results that you require.
The next platform is a 100% free Drupal. Drupal is an advanced CMS system offering plenty functions, that in other platforms require installing many plugins. As all of previous platforms it’s an open source project. There is no proprietary code, it's fully extensible and flexible and you have access to an active developer community worldwide. Drupal is famous for allowing easily creating and managing many content types, like: videos, polls, user management, text, blogs, podcasts, statistics, and others. Drupal also offers an advanced users management system and great searching tools. Overall it’s extremely powerful but it is also much more complex than other CMS platforms. You may have to hire a web developer or a team of designers and development staff to develop a good, user-friendly site.
The last platform we will cover is Joomla. The goofily named CMS solution is a hybrid between the plug and play WordPress blogging platform with the extensive development toolbox in Drupal. Think of Joomla as a middle of the road solution for someone who can be more technical than WordPress requires but not up to the challenge of learning the incredibly complex Drupal. Joomla is well regarded as the best CMS application for small business owners since it’s free and with doesn’t require a whole team of developers to use. It’s open source platform that in the right hands and with the right amount of plugins can fulfill the needs of most small businesses.
As you can see there are many aspects you should consider before choosing a CMS. If you've got any questions or if you're still not sure which CMS to use on your brand new website then feel free to contact us and we will be more than happy to help you start your own website.